The opportunities for small businesses to advertise online are vast. So, what should you choose?
The opportunities for small businesses to advertise online are massive. So which is the best way forward for you?
Google Ads
The world finds what it needs through Google. So Google Ads is an obvious place to go if you want to put your business before potential new customers. The only snag is it can be pretty pricey.
Over a billion people around the world spend over 6 hours on Facebook every month. You can set up a free business page, or spend money on paid ads to promote your page or website.
Daily deals and discount codes
Groupon, Wowcher and Myvouchercodes are just some of the names in this space. Sites like these will want a highly discounted deal to push, as well as your advertising cash, but for some businesses the results can be spectacular. Be careful though: if you get your sums wrong upfront and a loss-making deal proves more popular than expected, how will it affect your business?
Voted the most business-friendly social media platform by the Wall Street Journal, LinkedIn seeks to connect like-minded professionals. LinkedIn ads make it possible to advertise to targeted audiences, so you can clearly select your customer group based on industry, job function, seniority, geography and more.
Instagram lets you take photos using your mobile and apply a wide range of photography filters to give them a more professional look. These are then shared by other users on other social media sites such as Twitter and Facebook. It was recently purchased by Facebook and has introduced business accounts and seamless sharing with Instagram adverts.
YouTube
Platforms like YouTube provide opportunities to run video ads before or during content that potential customers are watching, helping to engage audiences with visual storytelling. To reach your customers in more places online while they’re searching, browsing or watching, YouTube connects you to the people who matter most to your business.
