Here’s a brainteaser for you – a potential customer is standing outside in the street, trying to decide whether to visit your café or the one next door for lunch. Both have great food and a friendly vibe, so which one do they choose?
The answer, of course, is the café which is offering free WiFi. It’s a kind, thoughtful and caring gesture, and it instantly creates a warm rush of love for your business which makes them keen to get inside.
So if you haven’t got it yet, you’d better read on, because XLN Guest WiFi is exactly what you need to entice your customers through the door. It is simple to set up and easy to run – and best of all, it’s really low cost. For just a few pounds a month you can transform your customers’ experience on your premises and make them want to come back again and again.
Here are ten compelling reasons why you should say yes to XLN’s Guest WiFi:
1. It will encourage them choose your business over your rival’s
Offering free WiFi has been proven to draw customers in – our research has found that 77% of customers are more likely to visit places that offer it.
2. It will make them want to come back
Once they know that you offer free WiFi, customers will want to come back another time – our research shows that 68% of customers are much more likely to return to stores that offer free WiFi.
3. It will encourage them to stay longer and buy more
Once they have signed into your free WiFi, customers are really not going to be in a rush to go somewhere else. And if they are spending more time in your store, that means they will be spending less time in your competitors’ store. That means greater interaction with your sales assistants, greater exposure to your products and services – and therefore more sales. Genius.
4. It will make them love you
It doesn’t matter how fancy your customers’ own phones are – they will always make a beeline for free WiFi wherever they see it.
First, because no-one ever has enough data of their own. Most people are locked into mobile data plans of less than 5GB of data per month and that never seems to be enough, especially if they need to do something which requires a lot of data while they are out and about. And increasing their allowance will cost them money, particularly if they do it on an ad-hoc basis.
Second, because even 4G struggles to function in crowded venues as too many users try to get online at the same time. The great thing about Guest WiFi is that the number of users within your network is automatically limited and managed to ensure that everyone enjoys a reliable connection at a consistent speed.
And third, because everyone loves a freebie. It’s like your business has become Father Christmas, the Easter Bunny and the Tooth Fairy all rolled into one, and people will love you for it.
5. It’s easy to set up
XLN Guest WiFi is exclusively available to our Business Broadband customers as an add-on. All you need is your XLN router– no additional equipment, engineer visits, set up costs or complex configuration required.
6. It’s free for your customers to use
Some providers charge you for every minute your customers are on the internet, on top of the fee they charge you for providing the Wi-Fi. Not us. All the surfing your customers do is absolutely free – you simply pay us a fixed monthly fee for the service and that’s it. In fact, for the first six months it is completely free with all our broadband packages.
7. It’s easy for them to use
Your customers simply sign in with their email address and off they go. They are also automatically reconnected every time they return to your business.
8. Our coverage is fantastic – even in odd spaces
XLN’s Guest WiFi uses our Fibre Broadband, which makes it ideally suited for every kind of premises, even those with hard-to-reach areas such as basements. We can set up your XLN router to provide good speeds wherever your customers choose to sit.
9. You will be in great company
Since launching our Guest WiFi service, we have signed up more than 200,000 small businesses and connected more than 3.5 million users.
10. It’s available no matter where you are
We have a network of more than 24,000 hotspots throughout the country – which means there is an XLN hotspot on just about every high street in the UK.
So take the first step right now – Just give us a call for business broadband or a phone line, on 0800 783 3353.
